Odor ya later, KKW.
Kim Kardashian introduced that she will probably be rebranding her KKW Perfume line to have a brand new identify and web site amid her ongoing divorce from Kanye West.
Reading: Kim kardashian west fragrance
“On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” Kardashian introduced in a press release posted to her Instagram Story on Friday.
The truth celebrity, 41, expressed how the perfume line is “deeply personal” for her.
“I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017,” she stated, referencing the model’s first scent.
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She shared how grateful she is for individuals who have supported KKW Perfume since its inception.
“Thank you from the bottom of my heart for your loyalty and love these last few years,” she wrote. “I cannot wait to introduce you to the next chapter of my fragrance journey—I promise I won’t be gone for too long.”
Kardashian ended her submit by sharing that every little thing on the present KKW Perfume web site will probably be marked 40% off till the provision sells out.
“With Love Always, Kim,” she signed the submit.
Kardashian beforehand introduced she was rebranding her KKW Magnificence line in July 2021.
The Skims founder didn’t disclose the brand new identify below which her numerous ventures will dwell, nevertheless it’s value noting that in March 2021 — only one month after she filed to divorce Ye — Kardashian utilized for quite a few emblems below the the identify SKKN by Kim, in line with paperwork from america Patent and Trademark Workplace obtained by Web page Six Model.
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Along with skincare merchandise, the varied filings embody dwelling items, hair care, nail merchandise, candles — and, sure, each cosmetics and perfume.
Each KKW Magnificence and KKW Perfume nodded to the sweetness mogul’s married initials, however she dropped the final identify West from her social media accounts in March after being declared legally single.
However in July 2021, a supply near Kardashian instructed Web page Six Model that the star’s ex truly aided within the rebrand.
“Fun little fact, Kanye helped come up with the new name,” they stated, including that the choice “has nothing to do with dropping the W in KKW” and “has been in the works for awhile.”
Kardashian and West, 44, share 4 youngsters: North, 8, Saint, 6, Chicago, 4, and Psalm, 2.
Now that Kardashian has moved with new boyfriend Pete Davidson, would possibly we count on her new scent to be named KKD? Solely time will inform.
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